Booth Design by : studiomate
Event : JIA Curated 2025
Theme : Evolving Perspectives
Life Cycle of Wood
Step into our booth and experience the Life Cycle of Wood — a looping journey that invites you to see, touch, and feel the transformation of reclaimed timber, from its natural origins to its rebirth as refined, purposeful material.
Designed by studiomate, the space reflects an evolving perspective on wood as an abundant and renewable resource. It encourages visitors to rethink waste, value, and the role of design in shaping a more sustainable future.
Through a multi-sensory experience, the installation brings together five collaborators:
– Kaltimber, who carefully reclaims timber from old structures
– Studiomate, who integrates reclaimed wood into thoughtful architecture & spatial design
– Naturanexa, who constructs timber elements with precision
– Kitaru, who crafts refined timber products
– i-Rewood, who transforms timber waste into meaningful everyday objects
This is a story of resilience, renewal, and design with intent. A celebration of how discarded wood can be reimagined through craftsmanship and creativity, where past, present, and future come together in one evolving perspective.
Behind the Form
The layout is designed as a continuous looping deck, guiding visitors through an immersive journey that explores how wood can serve as a sustainable material. This looping form symbolizes the continuity of wood, its natural cycle of life, use, and renewal.
Along the way, we showcase a range of reclaimed timber finishes and textures, revealing the material’s richness and adaptability. These variations reflect how reclaimed wood can support endless design possibilities, offering beauty, character, and environmental responsibility all at once.
At the heart of the booth stands a 7-meter-long timber, reclaimed from a wooden boat. This striking centerpiece serves as a reminder of the wood’s former life now repurposed with dignity and intent. Flowing gently along its surface is a stream of water, evoking the material’s rainforest origins and reinforcing the booth’s grounding in nature.
Above, a pitched pergola structure draws inspiration from the vernacular houses of Indonesia. Beneath and within this form, a cluster of vertical columns is arranged in a seemingly random pattern, symbolizing a forest. Together, they create a spatial rhythm that is both natural and architectural, evoking the feeling of walking through a woodland under canopy and light.
As a country rich in natural resources and cultural heritage, Indonesia has an abundance of reclaimed wood, often sourced from old boats, houses, and bridges. This installation not only celebrates the potential of these forgotten materials but also serves as a call to reimagine them to give wood a second life through thoughtful, intentional design.